StraightPath Digital

Lead generation · Websites · Automation

A straight path to more customers.

StraightPath Digital builds and operates the online side of local service businesses, so more of the right customers find you and call. More business on the phone. Less time fighting technology.

See what we do

StraightPath Digital LLC · Mount Pleasant, Michigan · Veteran-owned

How it works

We clear the path. Customers find you.

Our clients already know how to do the work. We handle the part that brings the work in, and we keep it simple enough to explain in three steps.

  1. We build it.

    A clean, fast web presence for the business, set up the way local customers expect to find one. Nothing for the owner to install, learn, or babysit.

  2. We tune it.

    Month to month, we keep everything current, working, and focused on the customers the business wants. The owner doesn't have to think about it.

  3. Your phone rings.

    Calls and messages from local customers go straight to the business. The owner quotes the job and does what they do best.

Client work

Most client engagements are confidential.

We treat client work as private by default, and every client can expect the same.

One client has agreed to be named:

Clifton's Detail Shop Website design and care · Michigan

Why StraightPath

We've run infrastructure far larger than your website.

Our team brings more than 30 years of enterprise IT experience: Unix and Windows server administration, networking, database development, and web technologies. We have packaged and deployed software at 100,000-plus device scale for Fortune 500 automotive and national healthcare organizations, where reliability is not optional.

We have built and operated subscription web businesses end to end, from hosting and payments to databases and support. Automation runs through everything we do, from PowerShell scripting to modern AI-assisted development pipelines. Your website is in good hands.

About StraightPath Digital

No jungle. Just customers.

StraightPath Digital LLC works with local service businesses across the United States, month to month, with no long-term contract.

Questions: hello@straightpathdigital.io · 989-300-1098