About
Enterprise experience. Local focus.
StraightPath Digital LLC builds and operates the online side of local service businesses from Mount Pleasant, Michigan.
Who we are
StraightPath Digital is a veteran-owned Michigan company. We provide lead generation, website design and care, and business automation for local service businesses, all on month-to-month terms.
Our clients are good at their trade and busy doing it. What they need from the internet is simple: more of the right customers calling, and less time wrestling with technology to make that happen. We take that part off their plate and keep it running.
Why StraightPath
Our team brings more than 30 years of enterprise IT experience: Unix and Windows server administration, networking, database development, and web technologies. We have packaged and deployed software at 100,000-plus device scale for Fortune 500 automotive and national healthcare organizations, where reliability is not optional.
We have built and operated subscription web businesses end to end, from hosting and payments to databases and support. Automation runs through everything we do, from PowerShell scripting to modern AI-assisted development pipelines.
We have run infrastructure far larger than your website. Yours is in good hands.
What you can expect
- Straight answers. If something isn't a good fit for your business, we'll say so.
- No promises about specific results. We'll tell you what we're focused on and why.
- Month-to-month terms. Clients stay because it's working, not because they're locked in.
- Confidentiality. Most client engagements are private, and yours will be too.